Ideas for promoting quality
If you are looking for ways to get involved this year, here are some ideas:
- Raise awareness
- Introduce quality professionals to your organisation
- Enter an excellence award
- Go for certification
- Engage in a new initiative
- Focus on customer service
- Engage with your suppliers
- Attend a quality training course
- Promote quality in your office
If you would like us to include details of how your organisation celebrated World Quality Day in 2007 then please contact us with any content and images that you may have. Email Vince Desmond, Executive Director Business Development, to find out more.
You can also take a look at what some other organisations did in previous years.
Raise awareness
Raise awareness of the importance of quality to your organisation internally. Make staff aware of what quality means to your organisations and customers, and how they contribute. You can achieve this through newsletters, staff events, surveys, customer open days.
Free downloads:
- Download the WQD Logo for your promotional material
WQD Logo for web version
WQD Logo for print version
Download the CQI WDQ Poster (PDF format)
A5 size (3.5 Mb)
A4 size (3.5 Mb)
A3 size (3.9 Mb)
Introduce quality professionals to your organisation
- Quality approaches and tools require competent quality professionals. If your organisation does not yet have qualified quality professionals, give someone the opportunity to join the CQI and champion quality in your business. Visit the CQI website for details about membership.
Enter an excellence award
- Enter one of the London Excellence National Awards for:
- Corporate social responsibility
- Customer focus
- Innovation
- Leadership
- Partnerships
- Management systems and results.
- the awards process will give you invaluable insight into improving your business processes. More about the London Excellence Awards.
- there are a number of regional awards that allow you to benchmark your organisation locally against the complete EFQM Excellence Model:
- you can also benchmark your organisation nationally by entering the British Quality Foundation excellence awards.
- create your own awards to motivate and reward your staff. The London Excellence Awards provide a great model. More about the London Excellence Awards.
Go for certification
- This was popular in 2007. Read about how certification helped Capricorn Automotive.
- Visit the UKAS website to find an accredited certification body.
Engage in a new initiative
Quality has grown to embrace a wide range of approaches, tools and risks. These are just some quality related initiatives that your organisation may undertake:
- Innovation initiatives:
- product or service improvement programme
- new product development project based on quality principles
- corporate change programme
- Care initiatives:
- improve your environmental performance
- manage safety risks
- manage security risks
- improve staff performance; for example through Investors in People (IIP)
- work towards a sustainable business; for help see the following:
- AccountAbility
AccountAbility works to develop new thinking, tools and connections that enable individuals, institutions and alliances to respond better to global challenges. Visit the website for more ideas: AccountAbility. - Business in the Community (BITC)
This movement encompasses over 800 of the UK's top companies committed to improving their impact on society. Find out more from BITC.
- AccountAbility
Focus on customer service
- engage people in improving their approach to customer service by visiting our partners at National Customer Service Week
Engage with your suppliers
- invite your key suppliers to your organisation. A discussion on how good quality processes on both sides can benefit the bottom-line and might produce surprising results.
Attend a quality training course
- the CQI runs a range of training courses designed to educate you and your staff in quality and management systems. Courses can be tailor-made to suit your specific needs, visit CQI quality training courses.
Promote quality in your office
Some ideas for promoting quality in and around your office environment:
- organise awareness seminars for different members of your organisation who may not know much about the quality function
- publish details of what you are doing on your organisation's intranet
- put up posters around your offices to raise awareness
If you would be interested in receiving promotional material, including posters, from the CQI then please fill out this form, and tick the final box to receive a CQI pack. We are currently developing a range of products for World Quality Day 2008.





